Who I work with
How I got here
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I studied Business and Marketing at University, followed by a Master's in Marketing with Luxury Brands. This is where I learned how strategy and creativity work together to build brands that feel intentional, not accidental.
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I joined a marketing agency working across Shopify, Meta, email and more. I supported over 40 brands, from clothing and pet care to niche film merchandise, and discovered how much I loved digital design and online experience.
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I moved into retail and wholesale jewellery, eventually becoming Marketing & Operations Manager. I learned the 'behind-the-scenes' side of business - VAT, profit, operations and growth - and was named one of Retail Jeweller's 30 Under 30s in 2024.
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Alicia Media is where everything comes together: design, marketing and real-world business experience, all focused on helping founders build brands that feel like them.